The Clapham Junction Business Improvement District (BID) has launched a new consumer-facing and mobile-friendly website that is focused on promoting Clapham Junction as South West London’s destination location. The site has launched online as part of numerous initiatives being delivered by the BID.
A BID is a geographical area where business ratepayers have voted in a ballot process to invest collectively in local improvements. The Clapham Junction BID is responsible for delivering a number of strategies and innovative projects and will help to improve the trading environment for businesses, the shopping experience for residents and visitors and drive tourism in the area.
On the website, the official guide to Clapham Junction’s town centre and Battersea environments will showcase the independent businesses of St John’s Hill, the Northcote Road, the myriad of Lavender Hill and St John’s Road businesses, and Battersea Rise’s restaurant and bar scene.
The Junction, which is at the heart of Battersea, has plenty of unique experiences and newer venues to explore which the website will highlight. The online platform will feature upcoming events and local offers, provide information on businesses and services in a comprehensive A-Z directory and keep locals and visitors posted with up-to-date news, stories and the general low-down on what’s happening at The Junction.
The launch is the first in a two-part digital marketing initiative implemented by the BID, with the next project focusing on developing an App. Due to launch at the end of March 2020, the App will bring benefits for local businesses and employees by offering loyalty schemes and exclusive deals for Junction employees.
“We’re delighted to deliver a new consumer-facing website that really reflects the personality of Clapham Junction and its surrounding environs, while delivering powerful functionality,” said Anthony Laban, Chair of The Junction BID.
“We chose a design system that could be tailored to suit both the needs of the businesses we represent, and our residents and visitor market. In addition to promoting what The Junction has to offer, driving footfall and increasing visitors, we will be able to use the platform to really track and analyse our digital marketing and, in turn, help businesses with their future marketing.”
To discover The Junction and all it has to offer, please visit www.visitclaphamjunction.com.