Chelsea Retailer Initiatives to for the Local Community

Chelsea Retailer Initiatives to for the Local Community


During these tricky and uncertain times a number of retailers across the Chelsea neighbourhood have been looking to support the local community and the vital and tireless efforts from the incredible NHS workers.


Chelsea’s Pavilion Road, London’s longest mews that houses independent artisans, has launched an e-cargo bike delivery service for local residents who live in a 3.5km radius. The independent retailers are working together to ensure that in this period of self-isolation those most in need still have plenty of food and supplies over the coming weeks and months.   

The full list of retailer initiatives taking place area-wide across Chelsea, including ways in which the local community can support them in return:

  • Bread Ahead, Pavilion Road. Daily online baking workshops at 2pm via Instagram Live, including Grissini, carrot cake, cinnamon buns and focaccia. Delivery available.
  • Ice Cream Union, Pavilion Road. Delivery via Deliveroo
  • KOBOX, King’s Road. Instagram workout classes at 10am through Instagram Live as well as on their feed.
  • Lululemon, King’s Road. Wellbeing tips on Instagram and downloadable workouts on Pinterest.
  • Manicomio, Duke of York Square. ‘Manicomio Mercato’ – food and wine community shop – wine (Manciomio cellar), cooked products (from the chefs e.g soups, cottage pies), fish and seafood, meet, fresh fruit and veg boxes, pasta, cheese, charcuterie, dairy products , eggs, catering sized cleaning products.
  • Natoora, Pavilion Road. Opening hours 9am-6pm with 30% of proceeds going to NHS workers. Home delivery available at The chef-only app is now available to everyone, with seasonal fruit and veg delivered straight to your door, along with sustainably-produced dairy, freshly-sliced charcuterie and store cupboard essentials. Flat rate of £6 delivery, no minimum spend. Delivers to Zones 1-4.
  • Provenance Butcher, Pavilion Road. Open with reduced hours of 10am-4pm.
  • Richard Ward, Duke of York Square. Virtual DIY Salon on Instagram:
  • RIXO, King’s Road. Online store open with 10% of all profits going to AGE UK.
  • Royal Court Theatre, Sloane Square. Free screening of Cyprus Avenue by David Ireland for a month from Friday 27th March at 12pm (until 26 April). Viewers can watch on Royal Court’s website, Twitter, Facebook and Youtube.
  • Saatchi Gallery, Duke of York Square. Saatchi Gallery Saturday Takeovers – a social media initiative – each week Saatchi Gallery will post a new theme on Instagram for creations to align to and then will post their favourites every #SaatchiSaturday.
  • The Fashion School, King’s Road. ‘Fashion at Home Kits’ – learn about fashion at home with online tutoring available at
  • The Roasting PartyPavilion Road. 20% off for NHS workers. For online orders email with NHS number.
  • The Sea, The Sea, Pavilion Road. To make meals easy and healthy after long shifts, The Sea The Sea are offering pre-marinated fish portions at 75% off for all NHS workers. Simply cook in a hot oven for five minutes.
  • Urban Retreat, Sloane Street. Complimentary services to NHS workers: Vinylux manicure/pedicure, Hocatt Ozone Therapy, Blowdry, Boyfriend massage chair

Picture: © Copyright Stacey Harris and licensed for reuse under this Creative Commons Licence.

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