This October, Montblanc presents a travel-themed pop-up in collaboration with celebrated contemporary artist, Philip Colbert. Open between 15 – 20 October at 47 Brushfield Street, Spitalfields Market, the pop-up store will showcase Montblanc’s travel line, specially designed for luxury, business and lifestyle customers. To mark the occasion, Philip Colbert has customised 49 black cabin-size #MY4810 trolleys with a painted limitededition logo design. Colbert’s tailored #MY4810 trolleys will be constructed to form one monumental wall in the store. In addition, an army of Colbert’s mini Lobster sculptures, a live screening of the artist’s film The Year of the Lobster and vibrant bespoke window displays, will see 47 Brushfield Street transformed into the artist’s
distinctive hyper-pop ‘In Transit’ lobster world.
At the pop up, customers will be able to experience Montblanc’s diversified travel offer and will be able to purchase the limited edition #MYPC4810 trolley as well as the Extreme 2.0 line of fine leather goods and the Summit 2 line, Montblanc’s digital interpretation of fine watchmaking. The pop-up marks Montblanc’s first encounter with cutting-edge East London and its young, dynamic communities, the initiative follows naturally from the company’s long tradition of supporting arts and culture internationally since 1992. Lynn Serfaty, Managing Director, Montblanc British Isles, states: “Montblanc is excited to embark on this creative journey with our #MY4810 luggage collection. An ultimate symbol of urban mobility, there is no better place to celebrate this new range than in East London and I’m really pleased we have been able to collaborate with such an innovative artist as Philip Colbert. This project touches on our deep involvement with arts and
culture as a whole alongside showing the world the breadth of our craftsmanship in other areas of life alongside writing. I can’t wait to see visitors immerse themselves in the exploration of this new Montblanc pop-art-world.”
Colbert’s dedication to adapting art for the contemporary era echoes Montblanc’s own desire to innovate and engage with new audiences, all the while staying true to its fundamental values. Nicknamed ‘Andy Warhol’s godson’ by André Leon Talley, Colbert infuses a neon pop aesthetic with the symbolism and complexity of Old Masters paintings – calling to mind the surreal world of Hieronymus Bosch. With work that constantly tests the boundaries between art and design, Colbert is a perfect choice for Montblanc’s venture beyond the usual expectations within the luxury brand market, producing a truly unique, fresh and unexpected product. Philip Colbert comments, “the pop-up and trolleys act as vehicles to transport visitors to my personal art world: this cartoon reality of Lobster Land, where my alter ego resides. This is the core to my interactive, multidisciplinary practice. I want to make people feel that, when they are surrounded by art, they have the power to achieve anything.”