IT’S one of London’s best known streets and is home to the headquarters of the tax office turned entertainment venue and London fashion week hotspot.
Now designers will be fleshing out their plans to transform the Strand – the street which includes Somerset House, and King’s College.
It follows a consultation Westminster council held earlier this year to find out what businesses and residents thought of its ideas to bring the street into the 21st century.
Out will go the gyratory and in will come two way traffic in Aldwych in the theatre and hotel district.
There will also be a plaza near St Mary Le Strand Church which is currently stranded on a traffic island.
Designers will also draw up better links to tourist hotspots at the South Bank, Covent Garden and the West End.
The aim is also to improve air quality – a key target for the council.
The council is set to stage more public events to look at the plans next year once these detailed proposals for the area – known by some as the Northbank – are ready.
Richard Beddoe, said he was pleased further work can now get underway.
The cabinet member with responsibility for planning and place shaping, said: “This historic gateway into the West End is home to some of the capital’s most famous cultural and academic institutions, as well as a major leisure destination in its own right with landmark theatres, hotels and other attractions and needs to be dramatically improved.
“We are using all the detailed feedback we have received to inform the much more detailed design work that will take place through the summer and autumn, ahead of a further public engagement planned early next year. We look forward to continuing to work with local groups to make sure we can deliver a world-class scheme that benefits Westminster and London for many years to come.”
Ruth Duston, who is the chief executive of The Northbank Business Improvement District, said:
“The proposals will deliver a significant transformation for The Northbank, helping to cement the area’s growing reputation as a leisure hub; with better access and connectivity, a more pleasant environment and the creation of a major new public space in the heart of the capital.”
By Julia Gregory