Safestore is Supporting Wrap Up London to keep the Homeless Warm This Winter

Safestore is Supporting Wrap Up London to keep the Homeless Warm This Winter


Donations can be made from 12th– 23rd of November at London Safestore Centres & Tube Stations
Safestore is urging people from across London to dig out any coats that are hidden at the back of wardrobes or no longer worn and donate them to the Hands on London’s ‘Wrap Up London’ campaign, by dropping them off at their storage unit in Notting Hill.

This winter will mark the 7th year of the UK’s largest self-storage company’s support for this campaign, which has to date collected 103,000 coats since its launch in 2011. Safestore will also provide storage space at all of its London stores to facilitate the sorting, storage and distribution of 24,000 coats to over 100 charities, homeless shelters, vulnerable women and children centres, elderly people in need and refugees.

Shahid Kadodia, Digital & Marketing Director Safestore comments, “With so many people homeless on the streets of London, sadly some of the most vulnerable people will not have the luxury of wearing a coat this winter. With this figure only set to rise, we are very passionate about supporting Wrap Up Londonas they are working so hard to provide comfort and care for those in need. Last year we donated over 20,000 coats to the homeless in London and we hope to donate even more this winter.”

Garments can also be donated at tube stations across the capital between 7-11am at Broadgate Circus, Canary Wharf, King’s Cross, Liverpool Street, London Bridge, Victoria and Waterloo and for those who might prefer collection can also be organised directly via Collectplus with WNDirect. Full details on collection points to be found –

Jon Meech, CEO, Hands on London, says: “The cold winter months ahead can be incredibly tough for those sleeping rough, or in need and Hands On London’s Wrap Up London is hoping to offer support and compassion to those desperately in need.

“We sincerely appreciate the allocation of space from Safestore, which enables our volunteer teams to easily sort through and package up the thousands of coats donated to us for those who are vulnerable and in need. The charity initiative will help those in need across the country at a time when they need it most. The generous support of Safestore will enable us to sort and distribute over 24,000 warm coats to those most in need this winter.”

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Collectplus has created a short film called A Coat Tale to highlight its partnership with Hands on London and their Wrap Up initiatives in London, Birmingham and Manchester which will once again be collecting unwanted coats and distributing them to a variety of causes across the UK for the homeless, elderly and others in need in the lead up to Christmas.


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