Jon Snow unveiled the pop-up display of his famous tie collection at the Design Museum in Kensington on Monday 6th November.
The exhibition Colour is My Brand was also opened by the founder of the Design Museum, Sir Terence Conran, alongside the Channel Four presenter.
Snow is renowned for his choice of jazzy ties and socks, always brightening up the Channel Four News broadcast. He selects his ties to coincide with his mood, but is aware that “the tie should never distract from the news”. But it is still tempting for Snow fans to tune in nightly at 7pm just to see what he is wearing.
Snow’s taste for vibrant fabric was sparked when he was volunteering in Uganda in his teenage years. Struck by the colourful, Kitenge fabrics worn by Ugandan women, Snow was inspired to insert a bit of colour into his own look.
Victoria Richards, the textile designer who created the majority of Snow’s ties, was also present. The exhibition, which is located in the museum’s main atrium, features a video exploring the design process behind the collection. There are also stills of Snow reporting on such world events as Trump’s inauguration and the death of Margaret Thatcher to illustrate his choice of design.
All exhibits on displays were made by Vanners Silk Weavers, one of the UK’s last tie-making companies.
Three new limited-edition designs, crafted to Snow’s specification, are available to purchase in the Design Museum Shop at £125.
The free exhibition is running until 25th February 2018 from 10am-6pm at the Design Museum, 224-238 Kensington High Street.