London statues wear denim to support Jeans for Genes Day


London’s statues of Charlie Chaplin and Sherlock Holmes have had a denim makeover to celebrate Jeans for Genes Day, which takes place tomorrow (23rd September) in aid of Genetic Disorders UK.

Thanks to a partnership with Gap, and the hard work of local designers, Charlie Chaplin now sports a customised pair of jeans to keep him warm in Leicester Square. Sherlock Holmes, whose statue can be found outside Baker Street station, has upgraded to a denim cape. Both statues were sculpted by John Doubleday.

Baker Street Sherlock Holmes statue wears denim cape for Genetic Disorders UK charity PR event

Sherlock Holmes anticipating #jeansforgenes.

Beyond the capital, Alan Turing’s statue in Manchester is wearing bespoke jeans and the Citizen Firefighter in Glasgow has a new denim and tartan jacket to embrace Jeans for Genes Day.

The annual event, which began in 1995, has raised over £40 million for Genetic Disorders UK. Currently 1 in 25 UK children born is with a genetic disorder, and the charity provides essential care and support to these children and their families.

Jeans for Genes slogan on Alan Turing sculpture in UK sitting on bench

Alan Turing sports a new look for charity in Manchester.

Tomorrow’s event will see schools, nurseries and workplaces get involved by paying to wear denim for the day. This year’s theme, ‘Overdo it in Denim’, promises some eye-catching looks. Shoppers can also show their support, as Gap has pledged to donate £1 to Jeans for Genes for every piece of blue denim sold in its UK stores this week.

Genetic Disorders UK has been given the style seal of approval for its official #jeansforgenes campaign t-shirts. The 2016 design was chosen by a panel of fashion experts, including Lauretta Roberts, of the London-based trend forecasting agency WGSN, and designer Holly Fulton.

If you’re taking part in Jeans for Genes Day, don’t forget to share your denim selfie with us on Twitter (@KCWToday).

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