Her name was Fiona Butler, a model and she can be seen in the exhibition, Powerful Posters: Tennis and Advertising, 1893 – 2015 currently running at the Wimbledon Lawn Tennis Museum.
Fiona was the ‘Athena Tennis Girl’ in their iconic posters of the 1970s, which first appeared as a calendar feature in 1977. Her extremely revealing and provocative pose, pulling up her short dress from behind, brought her fame and she continued to attract much attention at the exhibition. The pose was also much parodied by Wimbledon Champions.
The actual dress is on display. It was handmade by Carol Knotts who was present at the launch of the exhibition.
Many of the posters, which date back to 1893, are vibrant and give a good idea of tennis fashions and traditions through the ages. Tennis became so popular it was used to advertise travel, products and other sports.
The official championship poster for 2015 is also on display.
The Curator, Ann Renton, said that it will appeal to tennis fans and a wider audience. It was a pleasure to meet her and Timothy Phillips CBE, retired Chairman of the All England Lawn Tennis Club and discuss old wooden racquets with him! He is Chairman of the Museum.
This Museum, founded in 1977, is very modern with films, audio, touch screens etc. It has an extensive collection of tennis memorabilia on view. They organise tours of the grounds giving access to places not open to the public.
Powerful Posters is an entertaining exhibition in the wonderful setting of the museum which is situated in the home of the champions of Wimbledon.
Wimbledon Lawn Tennis Museum
London SW19 5AE
Telephone Number: 0208 946 6131