Amidst the ongoing trade war, Jean-Claude Juncker, president of the European Commission, came up with a creative way to explain trade and economics to U.S. President Donald Trump during their recent meeting on July 25th.
The Wall Street Journal reported that a senior EU official explained their strategy to negotiate with Mr. Trump involved the use of colored cards with simplified explanations about trade. Each card was reported to be on a single topic ranging from cars to medical devices.
“We knew this wasn’t an academic seminar,” the EU official said. “It had to be very simple.”
In February it was reported by the Washington Post that Mr. Trump did not read intelligence briefings. This information came from one person with knowledge of the situation whom the Post did not name, who quoted Trump saying; “Reading is not my style of learning.” It was also reported that they have since taken to adding maps, charts, pictures and videos in an effort to retain the attention of the President of the United States.
It would seem that Mr. Juncker has taken notes and decided that when it comes to informing the President of the United States on complex issues, presentation matters.