‘One bin is rubbish – sort it out!’ Recycle For London launch new campaign to help K&C Residents get creative with their recycle storage

‘One bin is rubbish – sort it out!’ Recycle For London launch new campaign to help K&C Residents get creative with their recycle storage

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Most Londoners would agree that recycling is important; it saves energy, it conserves natural resources, and it reduces the amount greenhouse gas emissions that affect the global climate change. The list is endless.

And yet still, many of us do not recycle. No fingers shall be pointed. In fact, the tone of this article will be decidedly more upbeat because a new recycling campaign is being launched today.

Aptly named ‘one is rubbish’, Recycle for London’s new campaign aims to unleash the creative side of Kensington & Chelsea residents as to how they store their rubbish. Based on a survey conducted with 2,000 London residents, Recycle for London found that the biggest issue that residents faced was the lack of storage for bins in their homes.

A substantial portion of Kensington & Chelsea residents (57% to be precise) complained that their homes suffered from ‘bin-digestion’, where recycle items are piled up around their rubbish due to a lack of bin space. What’s more, nearly a third of K&C residents also admit to ‘bin-shame’ because they are embarrassed by how untidy their bin area is in their home.

Without question, these are legitimate concerns. 36% of K&C residents would recycle more if they had one than one bin at home, but many lack the space. Fear not residents – Recycle for London has the panacea to your storage woes: “managing recycling at home is something we have to do every day,” says Antony Buchan from the Recycle for London campaign “so it’s not surprising that the majority of London residents regularly suffer from ‘bin-digestion’ and the clutter and mess that comes with it.”

Buchan recommends that for residents unable to have a bin specifically for recycling, there are other simple and low-cost solutions that include:

  1. Keep a basket under the stairs or by the front door as a holding area for papers/magazines that are waiting to be moved to an outside recycling bin
  2. Use “bags for life” to store bottles for recycling, and hang them on the inside of a kitchen cupboard door or in a utility cupboard to keep them out of sight
  3. Get your children to decorate a plastic or cardboard box to store all the recycling – this will make it look nicer and encourage them to use it too
  4. Store an old bucket under the sink to put your cans, glass and plastic in after you’ve rinsed them out
  5. Re-use cardboard wine carriers to store glass bottles neatly for recycling

Buchan terms these pointers as ‘bin-hacks’, and these minor adjustments to home-living could have a huge impact on recycling across London.

For more information on bin-hacks and what you can do in your home (plus the chance to win a top of the range multi-compartment Joseph Joseph recycling bin), please visit: www.recycleforlondon.com/onebinisrubbish).

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