Wet summer boosts indoor entertainments

Wet summer boosts indoor entertainments


As one of the soggiest summers on record continues, health-conscious families are looking for ever more creative ways to stay active in the school holidays. Dayoutwiththekids.co.uk, the UK’s biggest family days out website, shares the surprising new trip trends that have emerged over the past three months.

– London families most interested in water-sports, cultural activities & educational pursuits.

– Top attractions for London families are Discovery Planet in Surrey Quays & Discover Children’s Story Centre in Stratford.

– Interest in trampoline parks is up 176% from spring, while climbing walls are up 136%.

– 104% more visits for skydiving experiences show a growing taste for adventure.

– Families get ready for winter, with 105% more interest in indoor skiing and snowboarding centres than in spring.

While the correlation between wetter days and interest in indoor activities is well established, 2017 has seen an extreme upswing in interest in more adventurous or active pursuits. Even more typical destinations, such as soft play areas, have seen a 165% rise in interest over recent months. Compared to 2016, when searches for top destinations including urban parks and playgrounds rose by just 50%, the craze for family days out that offer a more ‘off the wall’ experience is obvious.

 Interest in trampoline parks has exploded over the last 12 months and the trend shows no sign of slowing in summer 2017. Parks are increasingly offering more extreme activities to satisfy young thrill seekers, including total wipeout-style obstacles and free-running courses – all with a guaranteed soft landing making them accessible to the whole family.

Lisa O’Keeffe, Brand Manager at dayoutwiththekids.co.uk, comments that ‘We’re seeing attractions diversify more and more to be multi-experience centres – soft play centres, bowling alleys and farm parks for example are all introducing new play experiences to diversify their offering and cater for a wider market.” With the rise in demand for days out that offer something truly special for everyone, families and attractions alike are expected to keep thinking outside of the box.

“We expect to see a sharp rise in areas such as virtual reality and augmented reality, which will mainly be activated at attractions through apps,’ agrees Lisa. ‘We also expect to see a surge in interactive indoor experiences that are driven by learning objectives, whether that’s for pre-schoolers with play based learning, or curriculum-based for school children. As this year has demonstrated though, it will be the attractions that can offer the most exciting experiences all year round that will continue to capture families’ imaginations.’

For more information on which family days out have proved popular this summer, or to see which of these attractions operate in your area, visit https://www.dayoutwiththekids.co.uk/blog/growing-popularity-of-active-indoor-activities to continue exploring.

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