Organisers of the London IAAF Athletics World Championships – set to feature Usain Bolt and Mo Farah – have unveiled a ticket resale scheme in a bid to prevent ticket touting at the event.
London 2017 Ltd have implemented the drive to ensure that genuine athletics fans are not forced to pay over the odds to see track and field stars in action at the Olympic Stadium this summer.
Anyone wishing to re-sell tickets for genuine reasons can do so to other fans of the sport through the http://tickets.
Reselling of event tickets above face-value is growing problem. The performance of the Republic of Ireland’s athletes at the Rio de Janeiro Olympics in 2016 was overshadowed by allegations of illegal ticket sales involving senior Irish Olympic officials.
Tickets for the World Para Athletics Championships, which take place in London from July 14 – 23, will also be eligible for resale on the website. The IAAF Athletics World Championships are scheduled for August 4 – 13.
The resale process will launch at 10.00am on 6 March 2017, with buyers able to mark their ‘purchased’ tickets as available for sale once more within their official ticket account. With tickets not yet in circulation, only resales through the official ticket website will be guaranteed as genuine.
“Ticket sales for both championships have proved a huge success with a number of sessions massively over-subscribed and with that comes a responsibility towards genuine sports fans,” said championships director Niels de Vos.
“Launching the resale platform ensures that people with genuine reasons for resale have a chance to realise the face value of their ticket by selling to another fan. The robust and fan-friendly ticketing service offers resellers and buyers security that no other platform can offer.”