First all-diabetes cycling team take London

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The first all-diabetes professional cycling team, Team Novo Nordisk, will come to London to compete in the final stages of the UK’s leading cycling race, the Tour of Britain, on the 14th September, following a route from Westminster to Tower Hill.

Team Novo Nordisk is a cycling team with a difference – every member of Team Novo Nordisk has diabetes. The cyclists race in one of the toughest endurance sports, at professional level, while managing their condition. The Team offer hope and inspiration for the half a million people living with diabetes in London, showing just what can be achieved with good diabetes control.

Phil Southerland, co-founder and CEO of Team Novo Nordisk is a global ambassador for diabetes. Diagnosed with type 1 diabetes at just seven months old, doctors told his mother he was unlikely to live past the age of 25. Now in his early 30s, Phil’s effective management of diabetes has included riding his bike from an early age, and he went on to win leading cycling races. Phil now travels the world with Team Novo Nordisk to inspire, educate and empower people with diabetes.

When diagnosed with diabetes, many people think it means they won’t be able to live life the way they’d hoped. The Team Novo Nordisk athletes are people with diabetes who happen to have a talent and a strong desire to not let their condition stop them following their dreams and competing at the top level. The team members work hard to control their diabetes. Through their experiences and life stories they hope to inspire, educate and empower others by showing what can be achieved.

The all-diabetes men’s professional cycling team races on the International Cycling Union (UCI) Professional Continental Tour, competing in major professional races around the world.

In their first season as an all-diabetes team in 2013, the Team Novo Nordisk professional cycling team achieved great success both on and off the bike. They took more than 20 top 10 and three podium finishes, met thousands of people inspired by their message and empowered by their actions, and by the end of the season had a Facebook following of more than 300k.

Team Novo Nordisk has a busy and very competitive schedule planned for 2014, starting their racing season by competing in The Tour de San Luis, Argentina, in January. After that, their racing season will take them around the world to the USA, Europe, Asia, and the Middle-East where they will continue to spread their Changing Diabetes® message.


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